Digital Home
The Digital Home is a plug-and-play business system in a box, on infrastructure you own: with a complete AI team, end to end, already trained, with the taste baked in. So you can focus on the things you love.
Take a 4-Minute Tour of the Digital Home
👀 AI doesn't need to be boring bro science. Our agents come with personality, taste and honesty baked in.
Meet the crewFirst $20k month. Fortune does in fact favour the brave. Deeply grateful to have you guys in my corner.
Luke and Zac have transformed how I run my online health coaching business. Their advice is superior and the community supports my continued growth. If you want to learn how to build a digital home for your business, this is your place.
Digital Home + Quiz Funnel + CRM 🤯. I don't even know if this counts as a win, since I have zero clients yet...but I got my digital home done, articles are publishing daily, got the archetype quiz funnel built (and custom email sequences created, according to the quiz results), got the new custom CRM set up and connected and styled to match the front end of the site. I love doing this so much. Gotta figure out how to get paid to build digital homes like this all day long! 🫠
Loving the content. Luke and Zac I am loving what you have put together here. I have just finished the first 8 modules and while I haven’t built a digital home, I feel renewed freedom. What you’re doing is freeeakin brilliant for a guy like me who has felt overwhelmed st times doing all this alone 👍👍👍 I built a digital art business tied to the bitcoin/web3 community which embraces financial sovereignty, and I really am excited to be part of your digital sovereignty mission. It’s truly exciting. Well done.
Saved me 100s of hours..fr
I did it! Holy smokes, y'all. I got my Digital Home built! It took a lot but I think I understand a lot more than I did this morning. I have an esti brain - not a techy brain - but I am determined to learn this for my future and I'm slowing catching on. It's also kind of fun!
Brave Brand (Luke and Zac) have provided an incredible opportunity. Working through their classroom in skool has given me valuable insight into Vibe coding, backend development, and an impressive website. I have made significant progress with my studies in their class. Looking ahead, I am excited about the future and the chance to be surrounded by others who share my passion for digital innovation and sovereignty. I aspire to be a trendsetter and trailblazer in this space.
My Journey so far... Hey guys, since being apart of BraveBrand I have been able to build my website, organise my brand brain - get clear on my target audience, identify pain points, content strategies etc and implement the service offer recommended through the BraveBrand intelligence app. Have a look and let me know what you think. :) I enjoy watching Lukes videos and learning from them. They are insightful and the resources in general are very useful. Thanks guys
The best community ever and support I have ever been a part of. I will also say there is no holding back from Luke. He truly wants us to win. So with premium too.
My Digital Home and Auto-Publishing Blog are LIVE! I feel like I learned a new language while setting this up. The Sovereign Executive Sanctuary is Live. Happy Building Braveheart.
My intelligent home. If I can do it, you can do it. I've been hard a work putting the (endless) final touches to the version that needs to be ready for a talk I'm giving in September, but I want to share my build for inspo. Don't give up, there's no end to it. This is a living system that evolves with you, and that's the point. Thanks @Luke Carter for. making this 1000 times easier than doing it alone. Everyone, keep trying (IF this is where you are headed and what you know you need). Ask questions, we are all in here together.
Best resource and community to conquer online business
Clear step by step guides that saved me hours and taught me some valuable lesson about how to build websites with AI!
I came for a website. I stayed because I finally own something! Most of us just rent our business online. Our reach, our CRM, a platform that could change its mind tomorrow. Luke teaches you to own it. Your home, your blog engine, your CRM, all working while you live your life. And his tools go way past a website. My audience playbook will help me create limitless content. The pennies it costs to join do not even come close to what is inside! Now Premium to turn this into a real business. 💗
First things first, we like to work as a team but we need a home to work from first. Simon’s job is to build your website and your backend operating system (your Digital Home). Then, Tumi will make sure your brand has the right message targeted at the right person. Lalie will write your marketing copy that sounds like you and turns curious lurkers into buyers. Roger will then build your funnel so people can easily buy from you. Bob will help with all things content. Gordy will ensure no lead gets lost. And Blaze will help you drive traffic to your home so revenue starts multiplying.
You spend the day doing the work people pay you for. Then you open your laptop again to do the work that keeps the business going.
The website needs updating. You meant to publish something this week. There is an enquiry you still need to answer and someone waiting for a link to book a call.
None of it is particularly dramatic. It just keeps landing on you.
When you are busy delivering, marketing goes quiet. When work slows down, you scramble to get it moving again. The business has plenty of jobs, but they all come back to the same person.
Your business needs more than the work you deliver. It needs marketing, follow-up and admin, and right now all of it depends on you.
What if those jobs had a home, and you had a team to help you do them?
Your website, content, customer information and campaigns, together in one system. You and your AI employees work with the same business context. Use the Digital Home interface to manage your business, and speak to your team through your office to get work moving.
Each AI employee has a job, a set of skills and a place in your Digital Home. Start with Simon to build the foundation. Bring in the specialists when you are ready to put the rest of the team to work.
Build your business on something you own.
Simon builds your website and digital backend on infrastructure you own. He gives your business a home and your team somewhere to work.
Give your offer words that sell.
Lalie turns that direction into website copy, emails and offers in your voice. You review the words before they represent your business.
Keep showing up without doing it all.
Bob plans, writes and schedules content around your audience and your offer. You set the direction and review the work instead of starting every post from a blank page.
Stop leaving enquiries unanswered.
Gordy helps track enquiries, prepare the next response and move interested people towards a conversation. You can see what needs attention.
Know what happened. Know what comes next.
Blaze helps plan advertising and review its performance, so you can see what is working and decide where your budget goes.
Know what makes your clients choose you.
Tumi researches your audience, your offer and the language your customers use. She builds the brand playbook that gives the rest of the team a shared direction.
Give interested people a clear next step.
Roger connects your offer to a clear next step: a quiz, a lead magnet or an enquiry. He tests the route so interested people have somewhere to go.
You give the brief, review the output and decide what ships. The team helps with the work that used to wait until you had a spare evening.
Here’s where you bring that team together, share the brief and talk through the work.
This is where you manage your AI employees, talk to them and give them work. Open a conversation with Simon, share what you need and work through the next step in your Digital Home.
Your team works with the context you give it: your brand, your offer, your website and the systems behind it. Keep that context up to date so the agents understand how your Digital Home fits together and can help you operate the business.
Your AI agents and real human employees can collaborate here. Share a brief, discuss the work and bring the right people into the conversation. You have one place to keep the team aligned, review progress and decide what happens next.
The office is where you talk to the team. Your Digital Home holds the website, content and customer information you work on together. And that foundation should belong to you.
Your website here. Your customer list there. Your content in another tool. You pay for access to each one, then spend your time connecting them. That is what we mean by digital landlords: your business depends on systems whose prices and rules you do not control.
Simon helps you build a different foundation. Your Digital Home brings your website, customer information, content and workflows together on infrastructure in your own accounts, with your AI team helping you run it.
Illustrative total: $523/month
You connect the pieces, at 11pm.
Or pay someone else to do it.
Your Digital Home revenue system.
Your team working together.
Your site. Your content. Your customer data.
Rental prices are illustrative examples, not quotes from specific providers. Digital Home membership starts at $14/month; the complete team is $147/month. Domains, hosting, email and AI usage may cost extra.
Your work builds an asset for your business. The pages you publish, the customer relationships you build and the knowledge you give your team stay part of your foundation. You can keep developing it as your business changes.
That is digital sovereignty in practical terms: control over your code, your data and where your business runs. You can keep the project files on your computer; the public website and connected services run through your hosting and service accounts.
What are you paying for, then? The $14 or $147 monthly membership gives you access to the AI employees, training and support in your plan. Your website, code and data are yours. Domains, hosting, email and AI usage can still have separate running costs.
Mentorship and support are a central part of what we offer. To get the most from this system, you need to become the person who can drive it: setting the direction, making decisions and putting your team to work. That is what training with Luke and Zac inside the Skool community is all about. You build the skills and confidence to lead your business, with support as you put them into practice.
So what comes inside the home you own? Let’s look at the tools you and your team can put to work.
Your website is the front door. Behind it: the tools to publish, understand your customers, follow up and keep your business moving, even when you are busy delivering.
You own the code behind your website and business system. Keep a copy, change how it works and choose where it runs. Your business is yours to develop, without renting access to a separate platform for every job.
Your brand research, customer insights and working knowledge build up in your Digital Home. When you adopt a newer compatible AI model, it can work from that saved context. You have a foundation to build on instead of explaining your business all over again.
Build a library of useful answers to the questions your customers search for. The article workflow brings research, AI drafting, SEO preparation and scheduled publishing into your CMS. Set the direction and review the content; approved posts can go out automatically.
Keep your contacts, enquiries and conversation history in a system you own. Give your AI team that context to help spot opportunities, prepare relevant follow-ups and move the right conversations towards a booking or a sale.
Bring your source material, ideas and content plans into one workspace. Work with your team to turn an article, recording or useful insight into more pieces for your audience. Plan the calendar and build a more consistent presence across your connected channels.
Welcome a new subscriber, share useful advice and follow up with people who are interested in your offer. Build campaigns and nurturing sequences around your customer journey, with contact history and follow-up in the same system.
Your Digital Home is built for AI to work on. Give your preferred tool access to the project and the services it needs, then use it to research, write, improve pages and extend your system. You choose what it can access and what it can change.
Manage your content, contacts and campaigns through your Digital Home interface. When you need help, open the office and ask the right employee to work through it with you.
Open your project with a coding agent to work directly on its files.
Your office connects your AI employees to your Digital Home. Speak to them, give them work, share context and review what they produce—all in one place.
Access depends on the tool, its permissions and the services you connect. A tool does not automatically gain access to your whole system.
Those are the tools. With your team working from the same business context, here’s how they fit into your day.
Help the right people understand what you do, who you help and what to do next. Your research, website and copy work towards the same message.
Bring enquiries into a system you can see. Follow up, help people book and keep track of the conversations that need your attention.
Plan content around the questions your customers ask. Give the team a direction, review what it produces and keep your business visible between projects.
Picture finishing a client session and opening one place to see what is happening. A draft is ready for your review. An enquiry has a next step. You know what is due to go out this week.
You still make the decisions. You have help turning them into work that gets done.
Want to see what that looks like in a real business?
This team researched, wrote and built the entire sales page for our BraveBrand event. One page. 20 seats sold. Over $20,000 in revenue. Sold out in approximately two weeks.
$20,000+ in revenue
2 weeks to sell out
We use the Digital Home in BraveBrand itself. The team helps us research offers, write pages, publish content and manage the work behind the business. We set the direction, review the output and decide what goes live.
The BraveBrand event page is one example of that process in practice. It shows what we made with the team and the result the event achieved; it is not a promise of what your business will earn.
What could that team take off your list each month?
Your site stays current with useful answers to your customers' questions. Bob helps plan and produce the work; you review it against your experience and your standards.
Enquiries have somewhere to land and a next step you can track. Gordy helps with the follow-up, so you can see who is waiting and where a conversation stands.
Give interested people a clear route onto your calendar. Connect your booking setup and make it easier to move from an enquiry to a conversation.
Your content, leads, bookings and team activity come together in one place. See what is happening, decide what needs attention and keep the work moving.
These are the jobs that keep your business moving between projects. Having a team and a system for them helps you keep marketing and follow-up going when paid work fills your day.
How do you get the first pieces in place?
Your first hire is Simon, your Digital Home Manager.
Give him the brief for your business. He helps build your website and digital backend, with your offer, your audience and your next step in mind. You work through the setup and review what he produces.
Once the foundation is in place, bring in the specialists. Tumi gives the team its brand direction. Lalie and Roger work on the message and the path to an enquiry. Bob, Gordy and Blaze help with content, follow-up and advertising.
You do not have to put every employee to work on day one. Start with the job your business needs most, see how the work moves, and add responsibilities as you get comfortable.
You stay in charge of the business. The team gives you more help running it.
If you already sell design, development or marketing services, your own Digital Home can also become a working example of what you offer clients.
You can help a client build their foundation, then agree an ongoing service for content, follow-up or other work they need. They own their infrastructure. You charge for the work you deliver and manage.
That is the One-Person Agency use case. It is an option for service providers who want to build that business model, not a requirement for using your Digital Home.
Start with your own business. If you choose to offer it to clients, agree the scope, responsibilities and running costs before you begin.
Start with the foundation you need today. Your website, your digital backend and Simon to help you build them.
When you are ready for more help, add the complete team and guidance on putting it to work in your business.
You set the direction. Your team helps you move it forward.
$14 /month
Your infrastructure and your first hire.
$147 /month
Everything in your Digital Home, plus all seven specialists.
P.S. Think of the business job you keep putting off because the paid work comes first. That is a good place to start with your new team.
Service-business owners, coaches, consultants, freelancers and small teams who want help with the website, marketing and follow-up behind their work. You can use it for your own business without selling websites or starting an agency.
At $14/month, you get your Digital Home foundation and Simon, your Digital Home Manager. Premium at $147/month includes all seven specialists, training, sales frameworks, proposal templates and direct guidance from Luke. Start with Simon and upgrade when you want the complete team.
Your domain, data, code and the infrastructure set up in your accounts. You can keep the project files on your computer and run the public website through your hosting account. Membership pays for access to the AI employees, training and support in your plan. Domains, hosting, email and AI usage may carry separate costs.
You bring the business: your offer, your knowledge and your customers. Digital Home gives you the foundation and AI employees to help with the work behind it. You still need to set it up, give clear briefs and review the output.
Yes. Domains, hosting, email, AI usage and any advertising can cost extra depending on your setup and usage. These are separate from the membership price.
You should be comfortable following setup instructions, connecting accounts and checking what the team builds. Simon helps with the technical work; you still need to participate in the setup. Premium includes direct guidance on implementation.
Allow time for setup, explaining your business and reviewing the work. After that, you will brief the team, check outputs and make decisions. The time depends on your starting point and how much you ask the team to do.
No. The employees help research, write, build and organise work. You remain responsible for the offer, customer relationships, accuracy and what gets published or sent. Review the output and agree the workflow before relying on automation.
Start by reviewing your current setup and what you want to keep. The work needed depends on how your website and tools are built. Check that before planning a migration or rebuild.
No. Start with Simon on the $14/month plan. Upgrade to Premium when you are ready for the full team, then put the specialists to work at a pace that suits your business.
Yes. If you provide design, development or marketing services, building and managing Digital Homes for clients is an optional use case. Agree the scope, ownership, costs and review responsibilities with each client.
No. The team helps you carry out the work. Results depend on your offer, audience, decisions and execution. The BraveBrand examples show our experience, not a guaranteed outcome for your business.
